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The collected works of C. C. Parlin / edited by Henry Assael.
LIBRA HF5415 .P2492
Available from offsite location
- Format:
- Book
- Author/Creator:
- Parlin, Charles C. (Charles Coolidge), 1898-
- Series:
- Century of marketing
- A Century of marketing
- Language:
- English
- Subjects (All):
- Marketing.
- Merchandising.
- Marketing research.
- Physical Description:
- 196 pages (in various pagings) ; 21 cm.
- Place of Publication:
- New York : Arno Press, 1978.
- Contents:
- The merchandising of automobiles.
- The merchandising of automobile parts and accessories.
- The merchandising of textiles.
- The manufacturer, the retailer, and branded merchandise.
- The farm market.
- Notes:
- Reprint of 5 works, 1914-1918.
- ISBN:
- 0405111592 :
- OCLC:
- 4192453
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