Early development and conceptualization of the field of marketing / edited by Henry Assael.

Format:

Book

Contributor:

Assael, Henry.

Series:

Century of marketing

A Century of marketing

Language:

English

Subjects (All):

Marketing.

Physical Description:

161 pages in various pagings : illustrations ; 24 cm.

Place of Publication:

New York : Arno Press, 1978.

Contents:

Coolsen, F. G. Appraisal of contributions to marketing thought by late nineteenth-century liberal economists.

U.S. Industrial Commission. Report of the Industrial Commission on the distribution of Farm products.

Cherington, P. T. The elements of marketing.

Johnson, J. F. Modern distribution.

Shaw, A. W. Some problems in market distribution.

Notes:

A collection of selections reprinted from various sources published 1901-1960.

ISBN:

0405111886 :

OCLC:

4192446