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The beginning of marketing thought in the United States and Fifty years of marketing in retrospect / Paul D. Converse.
LIBRA HF5415.1 .C59 1978
Available from offsite location
- Format:
- Book
- Author/Creator:
- Converse, Paul D. (Paul Dulaney), 1889-1968.
- Series:
- Studies in marketing ; no. 3, etc.
- Century of marketing
- A Century of marketing
- Reprint of the author's 2 works, published in 1959 by the Bureau of Business Research, University of Texas, Austin, which were issued as its Studies in marketing no. 3 and no. 5 respectively.
- Standardized Title:
- Beginning of marketing thought in the United States
- Language:
- English
- Subjects (All):
- Marketing--United States.
- Marketing.
- United States.
- Physical Description:
- viii, 88, 104 pages ; 24 cm.
- Other Title:
- The beginning of marketing thought in the United States.
- Place of Publication:
- New York : Arno Press, 1978.
- Notes:
- Bibliography: pages 79-88.
- Contains:
- Converse, Paul D. (Paul Dulaney), 1889-1968. Fifty years of marketing in retrospect. 1978.
- ISBN:
- 0405111614 :
- OCLC:
- 4192444
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