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The role of marketing research in new ventures, September 18-20, 1977 : papers presented at the May 1977 meeting of the Chemical Marketing Research Association held in Mount Pocono, Pennsylvania.
LIBRA HF5415.2 .C4 1977
Available from offsite location
- Format:
- Book
- Author/Creator:
- Chemical Marketing Research Association.
- Language:
- English
- Subjects (All):
- Marketing research--Congresses.
- Marketing research.
- New products--Congresses.
- New products.
- Chemical industry--Congresses.
- Chemical industry.
- Genre:
- Conference papers and proceedings.
- Physical Description:
- 100 pages ; 22 cm
- Place of Publication:
- Staten Island, N.Y. : The Association, [1977]
- OCLC:
- 4054041
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