1 option
Marketing expansion in a shrinking world : 1978 business proceedings / Betsy D. Gelb, editor.
LIBRA HF5415 .I5793 1978
Available from offsite location
- Format:
- Book
- Conference/Event
- Conference Name:
- International Marketing Conference, 61st, Philadelphia, 1978.
- Series:
- Series (American Marketing Association) ; no. 42.
- Series - American Marketing Association ; no. 42
- Language:
- English
- Subjects (All):
- Marketing--Congresses.
- Marketing.
- Export marketing--Congresses.
- Export marketing.
- Genre:
- Conference papers and proceedings.
- Physical Description:
- v, 123 pages ; 28 cm.
- Place of Publication:
- Chicago : American Marketing Association, [1978]
- Notes:
- Includes index.
- ISBN:
- 0877571104
- OCLC:
- 4004439
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.