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Research frontiers in marketing : dialogues and directions--1978 educators conference proceedings / Subhash C. Jain, editor.
LIBRA HF5415.2 .R43
Available from offsite location
- Format:
- Book
- Series:
- Series (American Marketing Association) ; no. 43.
- Series - American Marketing Association ; no. 43.
- Language:
- English
- Subjects (All):
- Marketing research--United States--Congresses.
- Marketing research.
- United States.
- Genre:
- Conference papers and proceedings.
- Physical Description:
- xi, 443 pages ; 28 cm.
- Place of Publication:
- Chicago : American Marketing Association, [1978]
- Notes:
- Papers presented at the 1978 Educators' Conference held in Chicago,August 6-9, l978.
- Includes bibliographies and index.
- ISBN:
- 0877571090
- OCLC:
- 3893516
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