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Current issues and research in advertising, 1978 / edited by James Leigh and Claude R. Martin, Jr.
Lippincott Library HF5827 .C87
Mixed Availability
Lippincott Library HF5827 .C87
Mixed Availability
- Format:
- Book
- Language:
- English
- Subjects (All):
- Comparative advertising.
- Advertising--United States.
- Advertising.
- United States.
- Advertising--Research.
- Physical Description:
- viii, 159 pages ; 23 cm
- Place of Publication:
- Ann Arbor : Division of Research, Graduate School of Business Administration, University of Michigan, [1978]
- Notes:
- Includes bibliographies.
- ISBN:
- 0877121893 :
- OCLC:
- 3844856
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