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Comparison advertising : a worldwide study / J. J. Boddewyn, Katherin Marton.
- Format:
- Book
- Author/Creator:
- Boddewyn, J. J. (Jean J.)
- Marton, Katherin, author.
- Series:
- Communication arts book.
- Communication arts book
- Language:
- English
- Subjects (All):
- Comparative advertising.
- Physical Description:
- x, 245 pages : illustrations ; 24 cm.
- Place of Publication:
- New York : Hastings House, [1978]-
- Notes:
- "A worldwide study sponsored by the International Advertising Association."
- Includes index.
- ISBN:
- 0803812493
- OCLC:
- 3844672
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