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Issues in advertising : the economics of persuasion / edited by David G. Tuerck.
LIBRA HF5827 .I83
Available from offsite location
- Format:
- Book
- Series:
- AEI symposia ; 78D.
- [AEI symposia ; 78D]
- Language:
- English
- Subjects (All):
- Advertising--Economic aspects--Congresses.
- Advertising.
- Advertising--Economic aspects.
- Genre:
- Conference papers and proceedings.
- Physical Description:
- 284 pages ; 23 cm.
- Place of Publication:
- Washington : American Enterprise Institute for Public Policy Research, [1978]
- Notes:
- Papers presented at a conference sponsored by the American Enterprise Institute and held June 10-11, 1976 in Washington, D.C.
- Includes bibliographical references.
- ISBN:
- 0844721271.
- OCLC:
- 3843209
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