$70 billion in the Black : America's Black consumers / D. Parke Gibson.

Format:

Book

Author/Creator:

Gibson, D. Parke.

Contributor:

Joanna Banks Collection of African American Books (University of Pennsylvania)

Language:

English

Subjects (All):

African American consumers.

Penn Provenance:

Banks, Joanna (donor) (Banks Collection copy)

Physical Description:

x, 230 pages, 16 unnumbered pages of plates : illustrations ; 25 cm

Distribution:

London : Collier Macmillan Publishers.

Other Title:

Dollar 70 billion in the Black

Place of Publication:

New York : Macmillan Publishing Co., Inc., 1978.

Contents:

Part I. Understanding the Black Consumer

Part II. Planning for the Black Consumer Market

Part III. Developing the Market

Part IV. How Some Companies Developed Black-Oriented Campaigns.

Notes:

"A revised and updated version of The $30 billion Negro [published in 1969]"

"First Printing 1978."

"Designed by Jack Meserole."

Includes bibliographical references (pages 208-224) and index.

Local Notes:

Kislak Center Banks Collection copy presented to the Penn Libraries in 2018 by Joanna Banks.

Banks Collection copy: dustjacket retained.

ISBN:

0025431609 :

OCLC:

3705578