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Marketing and preventive health care: interdisciplinary and interorganizational prespectives / [edited by] Philip D. Cooper, William J. Kehoe, Patrick E. Murphy.
LIBRA RA427 .M29
Available from offsite location
- Format:
- Book
- Language:
- English
- Subjects (All):
- Preventive health services--Marketing--Congresses.
- Preventive health services.
- Preventive health services--Marketing.
- Preventive health services--United States--Marketing--Congresses.
- United States.
- Marketing.
- Genre:
- Conference papers and proceedings.
- Physical Description:
- ix, 132 pages ; 23 cm
- Place of Publication:
- Chicago : American Marketing Association, [1978]
- ISBN:
- 0877571058
- OCLC:
- 3516361
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