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Contemporary marketing thought : 1977 educator's proceedings / edited by Barnett A. Greenberg and Danny N. Bellenger.
LIBRA HF5415 .M2979 1977
Available from offsite location
- Format:
- Book
- Conference/Event
- Conference Name:
- Marketing Educators' Conference (1977 : Hartford, Conn.)
- Series:
- Series (American Marketing Association) ; no. 41.
- Series - American Marketing Association ; no. 41
- Language:
- English
- Subjects (All):
- Marketing--Congresses.
- Marketing.
- Genre:
- Conference papers and proceedings.
- Physical Description:
- xi, 559 pages ; 28 cm.
- Place of Publication:
- Chicago : American Marketing Association, [1977]
- Notes:
- Papers presented at the symposium sponsored by the American Marketing Association and held Aug. 7-10, 1977.
- Includes bibliographies and indexes.
- ISBN:
- 0877570981 :
- OCLC:
- 3120912
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