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Market segmentation : a selected and annotated bibliography / edited and compiled by Ronald D. Michman, Myron Gable, Walter Gross.
LIBRA Z7164.M18 M52
Available from offsite location
- Format:
- Book
- Author/Creator:
- Michman, Ronald D.
- Gable, Myron, 1927- author.
- Gross, Walter, 1923-2004, author.
- Series:
- AMA bibliography series ; no. 28.
- AMA bibliography series ; no. 28
- Language:
- English
- Subjects (All):
- Marketing--Bibliography.
- Marketing.
- Physical Description:
- viii, 58 pages ; 23 cm.
- Place of Publication:
- Chicago : American Marketing Association, [1977]
- Notes:
- Includes index.
- ISBN:
- 0877570949
- OCLC:
- 2965687
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