1 option
Consumer behavior and the practice of marketing / Kenneth E. Runyon.
LIBRA HF5415.3 .R86
Available from offsite location
- Format:
- Book
- Author/Creator:
- Runyon, Kenneth E.
- Language:
- English
- Subjects (All):
- Consumers.
- Motivation research (Marketing).
- Marketing research.
- Physical Description:
- viii, 472 pages : illustrations ; 26 cm
- Place of Publication:
- Columbus, Ohio : C. E. Merrill, [1977]
- Notes:
- Includes bibliographical references and indexes.
- ISBN:
- 0675085039
- OCLC:
- 2905963
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.