2 options
Controversy advertising : how advertisers present points of view in public affairs : a worldwide study sponsored by International Advertising Association sustaining and organizational members.
Lippincott Library HF5828 .I57 1977
Available
LIBRA HF5828 .I57 1977
Available from offsite location
- Format:
- Book
- Series:
- Communication arts books
- Language:
- English
- Subjects (All):
- Advertising.
- Advertising--Psychological aspects.
- Advertising, Public service.
- Physical Description:
- 188 pages : illustrations ; 24 cm.
- Place of Publication:
- New York : Hastings House, [1977]
- Notes:
- "The analytical text and case examples were prepared by Albert Stridsberg."
- ISBN:
- 0803812140.
- OCLC:
- 2646127
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