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Contemporary perspectives in consumer research / Richard J. Lutz, editor.
LIBRA HF5415.3 .C75
Available from offsite location
- Format:
- Book
- Language:
- English
- Subjects (All):
- Consumers.
- Marketing research.
- Motivation research (Marketing).
- Physical Description:
- ix, 466 pages : illustrations ; 24 cm
- Place of Publication:
- Boston, Mass. : Kent Pub. Co., [1981]
- Notes:
- Includes bibliographies.
- ISBN:
- 0534009425 :
- OCLC:
- 7171096
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