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Product/service strategy / Richard T. Hise.
LIBRA HF 5415.15 H56
Available from offsite location
- Format:
- Book
- Author/Creator:
- Hise, Richard T.
- Series:
- Priorities in marketing series.
- Priorities in marketing series
- Language:
- English
- Subjects (All):
- Product management.
- New products.
- Physical Description:
- xii, 305 pages : illustrations ; 21 cm.
- Place of Publication:
- [New York] : Mason/Charter, 1977.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 0884053482.
- OCLC:
- 2598211
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