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Getting motivated by Ernest Dichter : the secret behind individual motivations by the man who was not afraid to ask "why?" / Ernest Dichter.
LIBRA HF5415.3 .D49 1979
Available from offsite location
- Format:
- Book
- Author/Creator:
- Dichter, Ernest, 1907-1991.
- Language:
- English
- Subjects (All):
- Dichter, Ernest, 1907-1991.
- Dichter, Ernest.
- Motivation research (Marketing).
- Motivation (Psychology).
- Psychologists--United States--Biography.
- Psychologists.
- United States.
- Genre:
- Biographies.
- Physical Description:
- xi, 198 pages : illustrations ; 24 cm
- Place of Publication:
- New York : Pergamon Press, [1979]
- Notes:
- Includes index.
- ISBN:
- 0080236871
- OCLC:
- 4495013
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