1 option
Strategic advertising campaigns / Don E. Schultz, Dennis G. Martin.
LIBRA HF5823 .S3636
Available from offsite location
- Format:
- Book
- Author/Creator:
- Schultz, Don E.
- Martin, Dennis G., author.
- Language:
- English
- Subjects (All):
- Advertising campaigns.
- Physical Description:
- viii, 220 pages : illustrations ; 29 cm
- Place of Publication:
- Chicago, Ill. : Crain Books, [1979]
- Notes:
- Includes index.
- Bibliography: pages 213-215.
- ISBN:
- 0872510433
- OCLC:
- 6313729
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.