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Managing the marketing research function / written by Lee Adler, Charles S. Mayer.
LIBRA HF5415.2 .A182
Available from offsite location
- Format:
- Book
- Author/Creator:
- Adler, Lee.
- Mayer, Charles S., author.
- Series:
- American Marketing Association. Monograph series American Marketing Association ; #5.
- Monographs series - American Marketing Association ; #5
- Monographs series - American Marketing Association ; #5.
- Language:
- English
- Subjects (All):
- Marketing research.
- Physical Description:
- 172 pages ; 23 cm.
- Place of Publication:
- Chicago : American Marketing Association, [1977]
- Notes:
- Bibliography: pages 170-172.
- ISBN:
- 0877570825
- OCLC:
- 2524942
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