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Attitude research at bay : [proceedings of the 6th attitude research conference] / edited by Deborah K. Johnson and William D. Wells.
LIBRA HF5415.2 .A77
Available from offsite location
- Format:
- Book
- Series:
- Marketing research techniques series ; no. 17.
- Marketing research techniques series ; no. 17
- Language:
- English
- Subjects (All):
- Attitude (Psychology)--Testing--Congresses.
- Attitude (Psychology).
- Attitude (Psychology)--Testing.
- Consumers--Congresses.
- Consumers.
- Marketing research--Congresses.
- Marketing research.
- Genre:
- Conference papers and proceedings.
- Physical Description:
- vii, 270 pages : illustrations ; 23 cm.
- Place of Publication:
- Chicago : American Marketing Assocication, [1976]
- ISBN:
- 0877570787
- OCLC:
- 2318515
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