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Consumer behavior / Fred D. Reynolds, William D. Wells.
LIBRA HF5415.3 .R43
Available from offsite location
Lippincott Library HF5415.3 .R43
Mixed Availability
Lippincott Library HF5415.3 .R43
Mixed Availability
- Format:
- Book
- Author/Creator:
- Reynolds, Fred D.
- Wells, William D., author.
- Series:
- McGraw-Hill series in marketing
- Language:
- English
- Subjects (All):
- Consumers.
- Physical Description:
- x, 422 pages : illustrations ; 24 cm.
- Place of Publication:
- New York : McGraw-Hill, [1977]
- Notes:
- Includes bibliographies and indexes.
- ISBN:
- 0070520313
- OCLC:
- 2318342
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