1 option
A look back, a look ahead : papers given at the AMA's 1979 Attitude Research Conference / [editor] George B. Hafer.
LIBRA HF5415.2 .A773 1979
Available from offsite location
- Format:
- Book
- Conference/Event
- Conference Name:
- Attitude Research Conference. 10th, Hilton Head Island, S.C., 1979.
- Series:
- Proceedings series (American Marketing Association)
- Proceedings series - American Marketing Association
- Language:
- English
- Subjects (All):
- Attitude (Psychology)--Testing--Congresses.
- Attitude (Psychology).
- Attitude (Psychology)--Testing.
- Marketing research--Congresses.
- Marketing research.
- Consumers--Attitudes--Congresses.
- Consumers.
- Consumers--Attitudes.
- Genre:
- Conference papers and proceedings.
- Physical Description:
- ix, 207 pages : illustrations ; 23 cm.
- Place of Publication:
- Chicago : American Marketing Association, [1980]
- Notes:
- Includes bibliographical references.
- ISBN:
- 0877571341
- OCLC:
- 5992551
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.