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The Dartnell direct mail and mail order handbook / by Richard S. Hodgson.
Lippincott Library - Reference Stacks HF5861 .H55 1980
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- Format:
- Book
- Author/Creator:
- Hodgson, Richard S.
- Language:
- English
- Subjects (All):
- Advertising, Direct-mail--Handbooks, manuals, etc.
- Advertising, Direct-mail.
- Mail-order business--Handbooks, manuals, etc.
- Mail-order business.
- Genre:
- Handbooks and manuals.
- Physical Description:
- 1538 pages : illustrations ; 23 cm
- Edition:
- Third edition.
- Other Title:
- Direct mail and mail order handbook.
- Place of Publication:
- Chicago : Dartnell Corp., 1980.
- Notes:
- Bibliography: pages 1312-1323.
- ISBN:
- 0850131162 :
- OCLC:
- 6398255
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