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Marketing information systems : selected readings / edited by Charles D. Schewe.
Lippincott Library HF5415.13 .M35
Mixed Availability
- Format:
- Book
- Language:
- English
- Subjects (All):
- Marketing--Management.
- Marketing.
- Marketing research.
- Management information systems.
- Physical Description:
- 186 pages : illustrations ; 28 cm
- Place of Publication:
- Chicago : American Marketing Association, [1976]
- ISBN:
- 087757071X
- OCLC:
- 2048198
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