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Management controls and marketing planning / R. M. S. Wilson.
LIBRA HF5415.13 .W543
Available from offsite location
- Format:
- Book
- Author/Creator:
- Wilson, R. M. S. (Richard Malcolm Sano)
- Language:
- English
- Subjects (All):
- Marketing--Management.
- Marketing.
- Physical Description:
- xvi, 224 pages : illustrations ; 24 cm
- Place of Publication:
- London : Published on behalf of the Institute of Marketing and the CAM Foundation [by] Heinemann, 1979.
- Notes:
- Includes index.
- Bibliography: pages 201-217.
- ISBN:
- 0434922668 :
- OCLC:
- 5705980
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