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Research at the top : better data for organizational policy making / by Gabriel M. Gelb and Betsy D. Gelb.
LIBRA HF5415.2 .G36
Available from offsite location
- Format:
- Book
- Author/Creator:
- Gelb, Gabriel M., 1929-
- Gelb, Betsy D., 1935- author.
- Series:
- American Marketing Association. AMA monographs series ; no.2.
- American Marketing Association monograph series ; no. 2
- Language:
- English
- Subjects (All):
- Marketing research.
- Research, Industrial.
- Management.
- Decision making.
- Physical Description:
- 29 pages : illustrations ; 23 cm.
- Place of Publication:
- [Chicago] : American Marketing Association, [1975]
- Notes:
- Bibliography: pages 28-29.
- ISBN:
- 0877570698
- OCLC:
- 1863472
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