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Sales management : new developments from behavioral and decision model research / proceedings of workshop cosponsored by American Marketing Association and Marketing Science Institute, April 6-8, 1978 / Edited by Richard P. Bagozzi.
LIBRA HF5438.4 S244 1979
Available from offsite location
- Format:
- Book
- Series:
- Report (Marketing Science Institute) no. 79-107.
- Report - Marketing Science Institute ; no. 79-107
- Language:
- English
- Subjects (All):
- Sales management--Congresses.
- Sales management.
- Sales management--Decision making--Mathematical models--Congresses.
- Sales management--Decision making.
- Mathematical models.
- Genre:
- Conference papers and proceedings.
- Physical Description:
- viii, 388 pages : illustrations ; 28 cm.
- Place of Publication:
- Cambridge, Mass. : Marketing Science Institute, [1979]
- Notes:
- Includes bibliographies.
- OCLC:
- 186395125
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