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Marketing education : current status and a view for the 1980s / Patrick E. Murphy, Eugene R. Laczniak.
LIBRA HF5415 .M84
Available from offsite location
- Format:
- Book
- Author/Creator:
- Murphy, Patrick E., 1948-
- Laczniak, Eugene R., author.
- Series:
- American Marketing Association. Monograph series - American Marketing Association ; no.11.
- Monograph series ; no.11
- Language:
- English
- Subjects (All):
- Marketing--Study and teaching.
- Marketing.
- Physical Description:
- xi, 106 pages : illustrations ; 23 cm.
- Place of Publication:
- Chicago : American Marketing Association, 1980.
- ISBN:
- 0877571333
- OCLC:
- 5946657
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