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Readings in managing the marketing research function / [compiled by] Lee Adler, Charles S. Mayer.
- Format:
- Book
- Language:
- English
- Subjects (All):
- Marketing research.
- Physical Description:
- vii, 191 pages : illustrations ; 28 cm
- Place of Publication:
- Chicago, Ill. : American Marketing Association, [1980]
- ISBN:
- 0877581368
- OCLC:
- 6042987
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