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Advertising strategy : a communication theory approach / Larry Percy, John R. Rossiter.
- Format:
- Book
- Author/Creator:
- Percy, Larry.
- Rossiter, John R., author.
- Language:
- English
- Subjects (All):
- Advertising.
- Advertising media planning.
- Physical Description:
- vii, 301 pages : illustrations ; 24 cm
- Place of Publication:
- New York : Praeger, 1980.
- Notes:
- Bibliography: pages 274-295.
- ISBN:
- 0030559065 :
- OCLC:
- 5777106
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