2 options
Macromarketing, a Canadian perspective / [edited by] Donald N. Thompson ... [and others].
Lippincott Library HF5415.12.C35 C34 1979
Available
LIBRA HF5415.12.C35 C34 1979
Available from offsite location
- Format:
- Book
- Conference/Event
- Conference Name:
- Canadian Marketing Workshop, 3d, York University, 1979.
- Series:
- Proceedings series (American Marketing Association)
- Proceedings series - American Marketing Association
- Language:
- English
- Subjects (All):
- Marketing--Canada--Congresses.
- Marketing.
- Canada.
- Consumer protection--Canada--Congresses.
- Consumer protection.
- Consumer protection--Law and legislation--Canada--Congresses.
- Consumer protection--Law and legislation.
- Genre:
- Conference papers and proceedings.
- Physical Description:
- viii, 318 pages : illustrations ; 23 cm.
- Place of Publication:
- Chicago : American Marketing Association, [1980]
- Notes:
- Includes bibliographies.
- ISBN:
- 0877571244
- OCLC:
- 5101156
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