1 option
Packaging, the sixth sense? : A guide to identifying consumer motivation / Ernest Dichter.
- Format:
- Book
- Author/Creator:
- Dichter, Ernest, 1907-1991.
- Language:
- English
- Subjects (All):
- Packaging--Psychological aspects.
- Packaging.
- Motivation research (Marketing).
- Physical Description:
- 160 pages : illustrations ; 29 cm
- Place of Publication:
- Boston : Cahners Books, [1975]
- ISBN:
- 0843611030
- OCLC:
- 1501870
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