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Marketing management cases : planning and executing marketing strategy / William M. Weilbacher.
LIBRA HF5415.13 .W38 1980
Available from offsite location
- Format:
- Book
- Author/Creator:
- Weilbacher, William M.
- Language:
- English
- Subjects (All):
- Marketing--Management--Case studies.
- Marketing.
- Marketing--Management.
- Genre:
- Case studies.
- Physical Description:
- xii, 386 pages ; 24 cm
- Edition:
- Third edition.
- Place of Publication:
- New York : Macmillan, [1980]
- Notes:
- Includes index.
- ISBN:
- 0024250708
- OCLC:
- 4774985
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