1 option
Psychological principles of marketing and consumer behavior / Steuart Henderson Britt.
Lippincott Library HF5415.125 .B74 1978
Available
- Format:
- Book
- Author/Creator:
- Britt, Steuart Henderson, 1907-1979
- Language:
- English
- Subjects (All):
- Marketing--Psychological aspects.
- Marketing.
- Advertising--Psychological aspects.
- Advertising.
- Motivation research (Marketing).
- Consumers--Psychology.
- Consumers.
- Physical Description:
- xviii, 532 pages : illustrations ; 24 cm
- Place of Publication:
- Lexington, Mass. : Lexington Books, [1978]
- Notes:
- Includes index.
- Bibliography: pages 487-523.
- ISBN:
- 066901513X
- OCLC:
- 3396612
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