1 option
Attitude research bridges the Atlantic : proceedings from the conference entitled Attitude research bridges the Atlantic, held in Madrid, Spain, February 1973 / edited by Philip Levine ; sponsored by the Marketing Research Division, American Marketing Association.
LIBRA HF5415.3 .A87
Available from offsite location
- Format:
- Book
- Series:
- Marketing research techniques series ; 16.
- Marketing research technique series ; 16
- Language:
- English
- Subjects (All):
- Attitude (Psychology)--Testing--Congresses.
- Attitude (Psychology).
- Attitude (Psychology)--Testing.
- Marketing research--Congresses.
- Marketing research.
- Genre:
- Conference papers and proceedings.
- Physical Description:
- xii, 210 pages : illustrations ; 23 cm.
- Place of Publication:
- Chicago : American Marketing Association, [1975]
- Notes:
- "Fifth in a series of Attitude research conferences."
- Includes bibliographies.
- ISBN:
- 0877570639
- OCLC:
- 1218533
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.