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Marketing of health maintenance organization services.
LIBRA RA413.5.U5 U58t 1973
Available from offsite location
- Format:
- Book
- Author/Creator:
- Bionetics Research Laboratories. Health Systems Research Program.
- Series:
- HMOS technical assistance publication
- United States. Department of Health, Education, and Welfare. DHEW publication no. (HSM) 73-13006.
- United States. Dept. of Health, Education, and Welfare. DHEW publication no. (HSM) 73-13006
- Language:
- English
- Subjects (All):
- Medical care--United States.
- Medical care.
- United States.
- Medical economics--United States.
- Medical economics.
- Community health services--United States.
- Community health services.
- Health insurance--United States.
- Health insurance.
- Physical Description:
- 6 volumes in 1. : illustrations, maps. ; 26 cm.
- Place of Publication:
- [Washington] : U.S. Health Maintenance Organization Service, Division of Training & Technical Assistance, [1972]
- Contents:
- v.1. Guidelines for health maintenance organization marketing.
- v.2. The beneficiary population.
- v.3. Existing services and delivery systems.
- v.4. Market definition.
- v.5. Marketing strategy.
- v.6. Appendices.
- Notes:
- Includes bibliographical references.
- OCLC:
- 404741
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