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The great American blow-up : puffery in advertising and selling / Ivan L. Preston.
LIBRA HF5813.U6 P68 1975
Available from offsite location
- Format:
- Book
- Author/Creator:
- Preston, Ivan L., 1931-
- Language:
- English
- Subjects (All):
- Advertising--United States.
- Advertising.
- United States.
- Selling.
- Advertising laws--United States.
- Advertising laws.
- Physical Description:
- xvi, 368 pages ; 22 cm
- Place of Publication:
- Madison : University of Wisconsin Press, 1975.
- Summary:
- How does advertising really work? This thoroughly revised edition of Ivan Preston's popular classic, "The Great American Blow-Up," provides new examples of puffery and deceit in advertising. Preston examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. In a new concluding chapter, Preston describes and assesses developments in the field of advertising from the mid-1970s to the present.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 0299067300
- OCLC:
- 1119566
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