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Two studies in automobile franchising: A marketing rationale for the distribution of automobiles / H. O. Helmers. Financial and operating characteristics of automobile dealers and the franchise system [by] Charles N. Davisson and Herbert F. Taggart.
LIBRA HD9710.U52 T96
Available from offsite location
- Format:
- Book
- Series:
- Michigan business studies ; v. 1, no. 1.
- Michigan business studies ; v. 1, no. 1
- Language:
- English
- Subjects (All):
- Automobile industry and trade--United States--Case studies.
- Automobile industry and trade.
- Franchises (Retail trade)--United States--Case studies.
- Franchises (Retail trade).
- United States.
- Physical Description:
- xiv, 249 pages : illustrations ; 24 cm.
- Place of Publication:
- [Ann Arbor] : Division of Research, Graduate School of Business Administration, University of Michigan, [1974]
- Notes:
- Includes bibliographies.
- Contains:
- Helmers, Henrik O. Marketing rationale for the distribution of automobiles. 1974.
- Davisson, Charles N. (Charles Nelson), 1917-1997. Financial and operating characteristics of automobile dealers and the franchise system. 1974.
- ISBN:
- 0877121605
- OCLC:
- 1031771
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