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Marketing management cases; planning and executing marketing strategy / William M. Weilbacher.
Lippincott Library HF5415.13 .W38 1975
Mixed Availability
- Format:
- Book
- Author/Creator:
- Weilbacher, William M.
- Language:
- English
- Subjects (All):
- Marketing--Management--Case studies.
- Marketing.
- Marketing--Management.
- Genre:
- Case studies.
- Physical Description:
- xii, 387 pages : illustrations ; 24 cm
- Edition:
- Second edition.
- Place of Publication:
- New York : Macmillan, [1975]
- ISBN:
- 0024250805
- OCLC:
- 983724
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