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Social indicators--a marketing perspective.
LIBRA HF5415.2 .H19 1974
Available from offsite location
- Format:
- Book
- Author/Creator:
- Hamburger, Polia Lerner, 1930-
- Language:
- English
- Subjects (All):
- Marketing research.
- Social indicators.
- Physical Description:
- xv, 116 pages : illustrations ; 23 cm
- Other Title:
- An exploratory study of the meaning of social indicators in product strategy.
- Place of Publication:
- [Chicago] : [American Marketing Association], [1974]
- Notes:
- Based upon the author's thesis: An exploratory study of the meaning of social indicators in product strategy.
- OCLC:
- 977863
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