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Consumer product development.
- Format:
- Book
- Author/Creator:
- White, Roderick.
- Language:
- English
- Subjects (All):
- Product management.
- New products.
- Marketing.
- Physical Description:
- 267 pages : illustrations ; 24 cm
- Place of Publication:
- [London] : Longman, [1973]
- Notes:
- Bibliography: pages 248-252.
- ISBN:
- 0582450497
- OCLC:
- 960787
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