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The information seekers; an international study of consumer information and advertising image / Hans B. Thorelli, Helmut Becker [and] Jack Engledow.
LIBRA HC110.C6 T47 1975
Available from offsite location
- Format:
- Book
- Author/Creator:
- Thorelli, Hans B. (Hans Birger), 1921-2009.
- Becker, Helmut, 1937- author.
- Engledow, Jack, 1931- author.
- Language:
- English
- Subjects (All):
- Consumers--United States.
- Consumers.
- United States.
- Consumers--Germany (West).
- Germany (West).
- Consumer education--United States.
- Consumer education.
- Consumer education--Germany (West).
- Advertising.
- Physical Description:
- xxx, 373 pages : illustrations ; 24 cm
- Place of Publication:
- Cambridge, Mass. : Ballinger Pub. Co., [c1975]
- Notes:
- "Published in cooperation with Consumer Research Institute."
- Bibliography: pages 365-367.
- ISBN:
- 0884102653
- OCLC:
- 922714
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