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Marketing research / David J. Luck, Hugh G. Wales [and] Donald A. Taylor.
Lippincott Library HF5415.2 .L8 1974
Available
- Format:
- Book
- Author/Creator:
- Luck, David Johnston.
- Wales, Hugh G., author.
- Taylor, Donald A. (Donald Arthur), 1923-2006, author.
- Language:
- English
- Subjects (All):
- Marketing research.
- Physical Description:
- viii, 470 pages : illustrations ; 24 cm
- Edition:
- Fourth edition.
- Place of Publication:
- Englewood Cliffs, N.J. : Prentice-Hall, [1974]
- Notes:
- Bibliography: pages 453-462.
- ISBN:
- 0135575958
- OCLC:
- 835279
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