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The art of using science in marketing. / Foreword by Martin Mayer.
LIBRA HF5415 .R27
Available from offsite location
- Format:
- Book
- Author/Creator:
- Ramond, Charles.
- Series:
- Harper & Row's series in marketing management.
- Harper & Row's series in marketing management
- Language:
- English
- Subjects (All):
- Marketing.
- Marketing research.
- Product management.
- Physical Description:
- xix, 298 pages : illustrations ; 24 cm.
- Place of Publication:
- New York : Harper & Row, [1974]
- Notes:
- Bibliography: pages [265]-289.
- ISBN:
- 0060453206
- OCLC:
- 827880
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