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Advertising, management, and society: a business point of view. / [Edited by] Francesco M. Nicosia.

LIBRA HF5813.U6 N52
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Format:
Author/Creator:
Contributor:
Language:
English
Subjects (All):
Physical Description:
xx, 386 pages : illustrations ; 24 cm
Place of Publication:
New York : McGraw-Hill, [1974]
Notes:
  • A project of the Consumer research program, Graduate School of Business Administration, University of California at Berkeley.
  • Based on testimony given before the Federal Trade Commission in 1971 by members of the American Association of Advertising Agencies and the Association of National Advertisers.
  • Bibliography: pages 371-377.
ISBN:
0070465282
OCLC:
821372

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