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Personality and product symbolism / Warren S. Martin.
LIBRA HF5415.3 .M296
Available from offsite location
- Format:
- Book
- Author/Creator:
- Martin, Warren S.
- Series:
- Studies in marketing ; no. 18.
- Studies in marketing ; no. 18
- Language:
- English
- Subjects (All):
- Consumers.
- Personality.
- Signs and symbols.
- Physical Description:
- xiii, 74 pages : illustrations ; 23 cm.
- Place of Publication:
- [Austin] : Bureau of Business Research, University of Texas at Austin, [1973]
- Notes:
- Bibliography: pages [67]-74.
- ISBN:
- 0877551820
- OCLC:
- 810285
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