Organizing and managing the marketing function. / Edited by Mark J. Appleman.

Format:

Book

Author/Creator:

Appleman, Mark J., compiler.

Series:

NYIF new dimensions in securities marketing series.

NYIF new dimensions in securities marketing series

Language:

English

Subjects (All):

Marketing--Management.

Marketing.

Physical Description:

x, 141 pages ; 23 cm.

Place of Publication:

[New York] : New York Institute of Finance, [1973]

Contents:

Kotler, P. The concept of marketing.

Corbin, A. New tools for better growth and profit-oriented decisions.

Ferris, D. B. Product diversification.

Tiedemann, C. Corporate diversification.

Montgomery, R. C. Needed: an investment management system.

Corrington, R. F. Distributing new products and services.

Levy, J. S. What do our clients want to buy and how are we going to sell it to them?

Price, E. F. Management's role in marketing.

Lesher, J. L. Organizing and managing the sales and marketing function.

Montgomery, R. C. Managing change.

ISBN:

0136409466

OCLC:

806300