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Readings: marketing and society. / Edited by Ronald R. Gist.
Lippincott Library HF5415 .G546 1974
Mixed Availability
- Format:
- Book
- Author/Creator:
- Gist, Ronald R., compiler.
- Series:
- Dryden Press marketing series
- The Dryden Press marketing series
- Language:
- English
- Subjects (All):
- Marketing.
- Physical Description:
- xii, 263 pages : illustrations ; 28 cm.
- Edition:
- Second edition.
- Place of Publication:
- Hinsdale, Ill. : Dryden Press, [1974]
- ISBN:
- 0030894271
- OCLC:
- 749903
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