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Quantitative and qualitative aspects of daily newspaper reading; a national study.

LIBRA PN4731 .N448
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Format:
Book
Author/Creator:
Newspaper Advertising Bureau,Inc.
Contributor:
Audits and Surveys Co., inc.
Advertising Research Foundation
Language:
English
Subjects (All):
Newspaper reading.
Newspapers--Sections, columns, etc.
Newspapers.
Physical Description:
1 volume (various pagings) : illustrations ; 28 cm
Place of Publication:
New York, [publisher not identified], 1973.
Notes:
Published by the Bureau and Audits & Surveys, Inc.
The project was conducted in consultation with the Technical Committee of the Advertising Research Foundation.
OCLC:
747075

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